We’re a small creative design studio based in Gromačnik, Croatia working with adventurous clients and providing Creative Concept, Branding, Graphic Design, Art Direction and Digital Communication services.
Learn moreAdvertising design is a subset of marketing design. Marketing is the overall strategy of engaging with your prospective and current audiences, advertising is the more direct act of telling them to buy.
If you don’t have a clearly defined brand identity yet, you’re not ready to get into advertising design. Take some time to flesh out your brand identity and develop a cohesive brand concept first, then get into developing a marketing strategy that includes one or more types of advertising design.
But don’t just think about your product, think about what your product offers the customer persona you defined. By getting in touch with what the product offers them, you get into the psychology behind making them want to buy it.
Like we mentioned above, your goal is probably to get people to buy your product. But you might also run an ad that asks people to give you their email addresses, to register for an event, to redeem an offer or to make a donation. No matter what your goal for your ad is, the key is to make that clear in your advertising design. And of course, one goal per ad, to avoid confusion for your potential customers.
Logo design is the process of arranging symbols, images, text and color to create a unique mark that communicates the essence of your brand.
A great business logo is the cornerstone of your brand identity. You’ll use it for all parts of your company: on your website, social media, physical products, packaging, marketing materials and in stores. A great logo helps customers understand what you do and what sets you apart from the competition. It can be the difference between a one-time purchase and creating a long-term ongoing relationship with your customers.
Like one before, this one will also be the year of 3D illustrations and design. We will see this resource applied to objects, photo images, product design, illustrations and 2D designs. Adding depth, textures, colors and shapes in a realistic way, giving each design an original touch.
Illustrations in 2020 were dominated with this particular style of drawing, where the outline becomes an important component of the composition. In many cases it resembles to the way cartoons where drawn many years ago. We are sure that this trend will continue to be strong in 2021 as well.
Nature inspired illustration has also been a strong trend. Here leaves, trees and flowers, color palette create calm, beautiful, sensitive designs. The way and the message that these designs communicate become really attractive to us, making it a trend that we will always come back to, as artists and also as viewers.
Well-designed stationery is not just a means to use your logo, but is a mark of a brand’s professionalism and conduct. It helps a brand to establish its name and authority in every possible form and it helps other parties know the identity of the message or entity. With business stationery, such as letter heads, business cards, designer pens, envelopes etc, your brand can showcase itself with pride and send across each message with a mark of professionalism and authority.